The Benedictine Health System recently engaged in a system-wide rebranding initiative resulting in a new naming structure for its living communities, a new corporate logo, and a new organizational name: Benedictine. As part of this organizational rebranding, Benedictine senior living communities in Winona also will have new names.
In Winona, Saint Anne of Winona is now Benedictine Living Community Winona. Individual lines of business also will change to new names. Saint Anne Extended Healthcare will become Benedictine Saint Anne. Callista Court will become Benedictine Callista Court. The Benedictine Adult Day Center will become Benedictine Adult Day. The Saint Anne Training Center will become Benedictine Saint Anne Training Center.
“We may have revised the organization’s name and look, but our Benedictine-based dedication to serving older adults has not changed,” said Carol Ehlinger, executive director of Benedictine Living Community Winona. “We see our new name and logo as a visual representation of the renewed energy our teams are using to approach new challenges ahead. Benedictine integrates decades of mission-focused purpose with modern care practices to keep our residents safe and secure during unprecedented times such as these.”
In elevating “Benedictine” in the new naming structure, Benedictine leadership is honoring the health care mission and ministry of its sponsor, the Benedictine Sisters of St. Scholastica Monastery in Duluth, Minn. The new name and brand look also reflect elements of Benedictine’s core values of hospitality, stewardship, respect, and justice, Ehlinger said.
A complete list of all Benedictine Living Communities with their new names may be seen at www.benedictineliving.org/together.
Benedictine Living Community Winona began serving the Winona area as Saint Anne Hospice in 1962. The Benedictine system will be celebrating its 35th year throughout 2020. Benedictine Living Communities may be found in Minnesota, North Dakota, Missouri, Wisconsin, and Illinois. Benedictine is a mission-based, nonprofit health system headquartered in Duluth, Minn., sponsored by the Benedictine Sisters of St. Scholastica Monastery in Duluth. Through its communities, Benedictine provides exceptional Catholic senior care, with independent living and complete long-term care services for aging adults, including assisted living, memory care and rehabilitation.